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Social Media Marketing eLearning Kit For Dummies®

Book Description

Valuable kit teaches social media marketing to learners of all levels

If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace.

Helps self-motivated learners master social media marketing

  • Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book

  • Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more

  • Allows you to follow the material sequentially or choose separate sections at your own time and pace

  • Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more

Social media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies.

Table of Contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Introduction
  5. Lesson 1: Getting Started with Social Media Marketing
    1. Understanding Social Authority and Why You Want It
    2. Developing Your Branded Look
    3. Setting Up Foundational Accounts
    4. Summing Up
    5. Know This Tech Talk
  6. Lesson 2: Creating Your Strategic Marketing and Management Plan
    1. Putting Together Your Marketing Plan
    2. Creating Social Press Releases
    3. Getting Organized
    4. Summing Up
    5. Know This Tech Talk
  7. Lesson 3: Social Media Marketing on Twitter
    1. Attracting a Twitter Audience
    2. Following and Creating Twitter Lists
    3. Talking It Up on Twitter Chat
    4. Going beyond Twitter
    5. Summing Up
    6. Know This Tech Talk
  8. Lesson 4: Social Media Marketing on Facebook
    1. Getting Started with Facebook
    2. Integrating Your Commerce
    3. Creating a Facebook Ad
    4. Going Mobile with Places and Check-In Deals
    5. Summing Up
    6. Know This Tech Talk
  9. Lesson 5: Social Media Marketing on LinkedIn
    1. Filling In Your Profile
    2. Exploring the Home Tab
    3. Finding Your Way Around LinkedIn
    4. Posting, Messaging, and Making Connection Requests
    5. Asking and Answering Questions to Attract New Customers
    6. Joining Groups to Find New Customers
    7. Using the Search Tools to Find New Clients or Customers
    8. Creating and Marketing Events
    9. Advertising on LinkedIn
    10. Summing Up
    11. Know This Tech Talk
  10. Lesson 6: Social Media Marketing on YouTube
    1. Using YouTube in Your Overall Social Media Marketing Plan
    2. Setting Up Your YouTube Channel
    3. Subscribing to Channels
    4. Sending Bulletins
    5. Creating and Using YouTube HTML Embed Code
    6. Maximizing the SEO of Your Videos
    7. Optimizing through the Info and Settings Tab
    8. Annotating Video with the Annotations Tab
    9. Using the Captions and Subtitles Tab
    10. Becoming Friends
    11. Building Social Status through Commenting and Liking
    12. Sharing through YouTube
    13. Curating a Great Playlist for Marketing
    14. Summing Up
    15. Know This Tech Talk
  11. Lesson 7: Social Media Marketing with Geolocation and Location Platforms
    1. Understanding Geolocation- and Location-based Marketing Strategies
    2. Foursquare
    3. Gowalla
    4. Checking Out the Other Guys
    5. Summing Up
    6. Know This Tech Talk
  12. Lesson 8: Analysis and Calculation: Figuring Your Social ROI
    1. Understanding How to Calculate and Analyze Your ROI
    2. The Big Four’s Built-In Analytics
    3. Finding Other Useful Analyzers
    4. Summing Up
    5. Know This Tech Talk
  13. Appendix: About the CD
    1. System Requirements
    2. Launch Instructions
    3. Operation
    4. Troubleshooting