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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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45. Putting It All Together

You’ve made it to the end. You’re likely ready to start your own social media strategy or improve an existing one, aren’t you? This book has a lot of information, so I hope you can take it along with you when you start putting your strategies together. I intended this book to be for readers to highlight and mark up with your own notes and thoughts, just as I do with the books I read and find valuable.

I decided to end this book by helping you piece together the 44 chapters that came before this one into a clear cohesive action plan. Social media marketing boils down to having the information you need to put together a strategy, defining your goals, implementing your strategy, measuring the tactics you implement, ...

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