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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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44. Choosing a Social Media Consultant

As you’re nearing the end of this book, you might be thinking that you will need some help creating a social media strategy if you don’t have your own in-house social media team already assembled. Who do you turn to? Your PR agency? Your ad agency? Maybe your local SEO expert? Many people are claiming to be social media experts who are ready and willing to take your money because they think it’s a quick and easy way to make a buck.

Social media is definitely “hot” right now. Everyone wants a piece of the pie and the success stories that go along with it. The biggest thing to keep in mind when entering social media is that not every company is the same. Don’t choose a social media company (or marketing, ...

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