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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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41. Social Search Is All About the Now

Although it’s helpful for consumers to learn about an ongoing problem with your product or service, they want to know more. They want to know what’s happening right now with that product. Has the company addressed the problem? Is the company taking steps to fix it? Have other consumers who’ve encountered the same problem found a workaround or a solution? What kind of experience have other customers had with the company?

People are increasingly looking to social media outlets to find this kind of information. People use social media not only to learn about a company’s products and services, but to get opinions on music, games, books, and just about anything else you can possibly think of. If you are a concert ...

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