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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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39. Create a Social Media-Friendly “Pressroom” and Promote Events

If you’re working with classic public relations firms, their idea of social media might be emailing your press release to a bunch of bloggers or journalists with the hopes that someone will care. The reality is most bloggers and journalists don’t even read these pitches. Even worse, if it’s a “carbon copy” with the same pitch and it’s “lame,” you might find your press release the highlight of the “Bad Pitch” blog. That’s not the kind of “fame” or press you want.

Public relations as we once knew it is changing. The old-style tactics of pushing your carefully worded message to the media with hopes of receiving an email or a phone call doesn’t work anymore. You must offer something ...

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