Before the Internet arrived, audiences had to endure listening to or seeing advertisements repeatedly. The advertisers were in control of the media that people watched and listed to. Audiences were captive to the messages marketers wanted to push on them as they watched TV, listened to radio, or even drove down the highway.
Then in the mid-1990s, along came VCRs, Tivo, and the consumer Internet, and the entire landscape changed. No longer were audiences forced to sit through commercials to get to the content they wanted. No longer did audiences have to endure seeing or hearing an advertisement seven times within the same hour of programming during their favorite shows. Audiences could search for what ...
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