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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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33. You Get What You Give

If you represent a company that has been led to believe that social media marketing is the quick and simple way to overnight marketing success, you are most likely in for a rude awakening. The truth is, the less you put into your social media strategy, the less you will see in return. The more unique, fresh and valuable information or content you give your audience, the more value you will see in the return. The more time and investment of resources (both in research and creation of content) you invest, the more you will surpass the goals you’ll set in place.

The “set it and forget it” idea doesn’t work in social media marketing because social media requires engaging, conversing, and being social. Communities grow and ...

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