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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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31. For It to Work, You Need to Be Social

Many agencies lead their clients to believe that a successful social media campaign is a simple matter of building a profile or putting out a social media release. Unfortunately, the companies that buy into that flawed way of thinking become seriously disheartened and eventually give up on social media marketing because they were led to believe it was that easy and quick. Who wouldn’t want to step into the social media pool and swim a few laps if all you need to do is build a profile or send out an email about your social media release?

Contrary to what these agencies lead you to believe, social media isn’t the easiest marketing tactic to implement. It actually goes against the grain of traditional marketing ...

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