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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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30. Sharing with Others Is Key

Tim Berners-Lee invented—the protocol that enables us to surf websites—to create an easy way to share information with his fellow colleagues via the Internet. At its core, the Internet is about sharing. Whether its recipes, comics, health information, events, or photos and videos, the essence of what we do on the Internet is about sharing.

Social media communities embrace this and actually take it to the next level. In addition to encouraging members to share via conversations, most social media communities encourage their members to create and share content with other members of the community. Other members are then encouraged to share their thoughts about the content and create their own. This creates an ongoing ...

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