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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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29. Your Content Must Have Value

If you are just putting content on your site to rank in the search engines, don’t expect that content to be of much value beyond the ranking you’ve attained. Search engine optimization (SEO) experts often suggest that you create blogs, web pages, or even forums just to claim dominance in the search engine rankings for your most valuable keywords.

Even if you rank well by implementing some of these SEO marketing tactics, what good is it if the person clicking on the link sees your content as totally irrelevant and not valuable? All you will have managed to do is align the term worthless to your search engine ranking and your site (at least, for that keyword).

Value is one of the central components to creating ...

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