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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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27. Your Customers Know Your Products Better Than You

You might be the creator of your products or services, and you might think you know everything about them. If so, you’re likely fooling yourself. And you might push marketing to your consumers about how wonderful specific features of your product or service are, but your customers likely aren’t talking about those features in the social media communities.

This happens because users can value features differently than you might expect.

In social media, you must discover what the end user finds most valuable. Your customers use your products or services in their everyday lives. They might know a trick or two that you didn’t think of when you sat down with your marketing team to create your ...

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