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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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19. Define Who Owns the Conversation

Social media marketing has become such a hot topic of conversation and one that some consultants consider a gold mine. Many consultants claim to be the social media experts—the only ones who can design and implement your company’s strategy. However, don’t assume that any one consultant or firm can handle every aspect of your social media marketing campaign. In marketing, public relations, search optimization, tech teams, and even customer service, everyone has a role in your strategy—not just one department in your company.

If you want an agency to help you build your strategy, look to those agencies offer more than just advertising, SEO or PR services. Social media marketing requires a lot of experience ...

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