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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

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1. It’s Not Easy, Quick, or Cheap

One of the biggest misnomers of social media marketing is that marketing in this online medium is easy, quick, and cheap. The truth couldn’t be farther away than Sydney is from New York City. This perception of social media marketing comes from those overnight sensations that go viral within minutes of hitting a social media network such as Digg, YouTube, or MySpace. People see reports in the mainstream media about how “fast” something went popular on a social media site and assume that because it was fast, it was easy and, therefore, cheap to implement.

Although adding your content to these social media sites is easy and free, a lot more work is involved in making that content valuable to an audience. The difficult ...

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