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Social Media Marketing with LinkedIn

Video Description

These LinkedIn marketing classes are the perfect educational and on-demand video library that is available 24/7 for those who already know how to use LinkedIn and have set up a personal profile, company page, their own LinkedIn Group and joined other LinkedIn Groups. You will learn LinkedIn strategies and tactics, not only showing you the how, but also the why in order to build community, post effectively, create content, listen and source for leads and eventually turn connections, followers, and group members into customers. If you would like to learn more LinkedIn strategies and tactics, or if you want to learn how to effectively market via Twitter and Facebook, or you want to learn how to create a holistic social media strategy, enroll in our entire library of Splash Media U classes at www.splashmediau.com.

Table of Contents

  1. Intro: LinkedIn Purpose for a Business (S&D) 00:02:41
  2. Intro: Creating Your Personal Account 00:04:11
  3. Intro: What is LinkedIn? (S&D) 00:01:43
  4. Intro: LinkedIn Purpose for a Personal User (S&D) 00:02:33
  5. Intro: Understanding your Strategy before you Start (S&D) 00:02:51
  6. 201 Listening: LinkedIn Answers 00:02:16
  7. 202 Listening to Discussions in Groups 00:04:03
  8. 203 Listening: Monitoring your Connections Status Updates and Responding 00:02:07
  9. 204 Listening: Finding Answers and Answering 00:04:52
  10. 205 Listening: LinkedIn Polls 00:01:49
  11. 206 Listening: Following Companies 00:01:49
  12. 207 Optimization: Personal Profile for Aestehtics and Feature Add Ons 00:06:39
  13. 208 Optimization: Company Page: Aesthetics/Feature Add Ons 00:04:08
  14. 209 Optimization: Your Status Updates 00:03:13
  15. 210 Community Building: Inviting To Group Members to Connect on LinkedIn 00:03:27
  16. 211 Community Building: Who You May Know 00:03:21
  17. 212 Community Building: Advanced Search and Adding Connections 00:02:01
  18. 213 Community Building: LinkedIn Share and Other Social Plugins 00:04:34
  19. 214 Broadcasting: Updating your Personal Status 00:03:28
  20. 215 Broadcasting: What is and Best Practices 00:02:43
  21. 216 Broadcasting: Self Promotion 00:01:55
  22. 217 Broadcasting: Social Platform Cross Promotion 00:03:11
  23. 218 Content: LinkedIn Events: How to Create 00:04:16
  24. 219 Content: LinkedIn Polls 00:02:52
  25. 220 Conversion: Offers in your Status Update or Group 00:04:12
  26. 221 Conversion: Products & Services on Company Page 00:06:54
  27. 222 LinkedIn Ads: How To Post a LinkedIn Ad 00:08:07
  28. 223 LinkedIn Ads: The Ads Manager 00:04:57
  29. 224 Tools: Outlook Social Connector 00:02:15
  30. 225 Tools: Browser ToolBar 00:02:49
  31. 227 LinkedIn adds Group Analytics 00:02:43
  32. 228 How to write a LinkedIn Recommendation 00:04:45