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Social Media Listening and Monitoring for Business Applications

Book Description

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board
  6. List of Reviewers
  7. Preface
    1. FOCUS OF THE BOOK
    2. BENEFITS FROM SOCIAL MEDIA
    3. TARGET AUDIENCE
    4. GIST OF CHAPTERS
    5. IMPACT OF THIS BOOK
  8. Acknowledgment
  9. Introduction
    1. COMMERCE IN ELECTRONIC ENVIRONMENT
    2. ORIGIN OF THE WEB
    3. CLOUD COMPUTING AND WEB 2.0
    4. WEB 2.0 AND SOCIAL MEDIA
    5. SOCIAL MEDIA
    6. FEATURES OF SOCIAL MEDIA
    7. COMPONENTS OF SOCIAL MEDIA
    8. SOCIAL MEDIA OPTIMIZATION
    9. SOCIAL NETWORK
    10. BUSINESS APPLICATIONS
    11. ENTERPRISE FUNCTIONS WITH SOCIAL MEDIA TOOLS
    12. SOCIAL MEDIA PROGRAMMES IMPLEMENTATION
    13. TWITTER
    14. MICRO BLOGGING
    15. BLOG
    16. SOCIAL BOOK MARKING
    17. MOBILE SOCIAL NETWORKING
    18. SOCIAL NETWORKING
    19. SOCIAL MEDIA MARKETING
    20. INTERNET PRIVACY AND CENSORSHIP
    21. ESTABLISHING CONTACTS WITH CUSTOMERS
    22. BRAND IMAGE
    23. PROFESSIONAL OUTLOOK
    24. TOUCH OF MOUSE
    25. ONLINE ARBITRATION
    26. FACEBOOK
    27. ADVERTISEMENTS IN FACEBOOK
    28. VISUAL SOCIAL MARKETING
    29. ONLINE MARKETING
    30. SOCIAL MEDIA AND E-MAIL MARKETING
    31. DIGITAL MARKETING
    32. E-COMMERCE
    33. SEARCH ENGINE MARKETING
    34. INSTAGRAM
    35. SOCIAL BUSINESS INTELLIGENCE
    36. CONCLUSION
    37. REFERENCES
  10. Section 1: Business in Social Media Environment
    1. Chapter 1: Transformation of Business through Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. E-COMMERCE TO SOCIAL MEDIA COMMERCE
      4. SOCIAL MEDIA AND MARKETING PRACTICES
      5. SOCIAL MEDIA AND HR PRACTICES
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 2: Mastering Social Media in the Modern Business World
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CHALLENGES AND IMPLICATIONS OF SOCIAL MEDIA PLATFORMS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 3: Productivity on the Social Web
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. ENTERPRISE 2.0
      4. 2. SOCIAL MEDIA IN THE ENTERPRISE
      5. 3. SOCIAL SOFTWARE TOOLS
      6. 4. METRICS IN SOCIAL MEDIA
      7. 5. RETURN ON INVESTMENT (ROI)
      8. 6. IMPACT OF RELATIONSHIP (IOR)
      9. 7. RETURN ON ENGAGEMENT (ROE)
      10. 8. KEY PERFORMANCE INDICATORS (KPI)
      11. 9. WEB ANALYTICS
      12. 10. RESEARCH DIRECTIONS
      13. CONCLUSION
      14. REFERENCES
      15. ADDITIONAL READING
      16. KEY TERMS AND DEFINITIONS
  11. Section 2: Big Data and Knowledge Management Concepts in Social Media
    1. Chapter 4: Big Data in Social Media Environment
      1. ABSTRACT
      2. INTRODUCTION
      3. THE BIG DATA
      4. COMMON SOCIAL MEDIA PLATFORMS
      5. MAJOR SECTORS WHICH DEPLOY BIG DATA
      6. SOCIAL MEDIA: A BIG DATA INFLECTION POINT
      7. TYPES OF BIG DATA ANALYTICS
      8. TOOLS AND DATABASES USED IN BIG DATA ANALYTICS
      9. ANALYTICS SWEET SPOTS
      10. ANALYTICS QUAGMIRES
      11. ANALYTICS MATURITY
      12. CASE STUDIES
      13. DYNAMICS AND LIMITATIONS OF SOCIAL MEDIA BIG DATA
      14. SOCIAL MEDIA’S BIG DATA FUTURE
      15. FUTURE RESEARCH DIRECTIONS
      16. CONCLUSION
      17. REFERENCES
      18. ADDITIONAL READING
      19. KEY TERMS AND DEFINITIONS
    2. Chapter 5: Social Media in Knowledge Management
      1. ABSTRACT
      2. BACKGROUND
      3. INTRODUCTION
      4. KNOWLEDGE MANAGEMENT
      5. SOCIAL MEDIA AND KNOWLEDGE MANAGEMENT
      6. CONCEPTUAL FRAMEWORKS FOR KNOWLEDGE MANAGEMENT IN SOCIAL MEDIA
      7. KNOWLEDGE MANAGEMENT USING SOCIAL MEDIA TOOLS
      8. IMPLEMENTATION APPROACHES
      9. OPPORTUNITIES AND CHALLENGES
      10. INDUSTRY AND GEOGRAPHICAL DISPERSION
      11. CONSISTENCIES AND RELEVANCE
      12. INCONSISTENCIES AND GAPS
      13. FURTHER RESEARCH DIRECTIONS
      14. CONCLUSION
      15. REFERENCES
      16. KEY TERMS AND DEFINITIONS
  12. Section 3: Social Media Metrics
    1. Chapter 6: Social Media Metrics in an Academic Setup
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOCIAL NETWORK ANALYSIS: LEVELS AND METRICS
      5. METRICS FOR ACADEMIC SOCIAL NETWORKS
      6. ANALYTICAL RESULTS
      7. FUTURE DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEYWORDS AND DEFINITIONS
      11. ENDNOTES
    2. Chapter 7: Social Media Metrics
      1. ABSTRACT
      2. INTRODUCTION
      3. THE FRAMEWORK FOR SOCIAL MEDIA
      4. SOCIAL MEDIA METRICS DEVELOPMENT
      5. SOCIAL MEDIA METRICS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEYWORDS AND DEFINITIONS
  13. Section 4: Conceptual Business Models in Social Media Environment
    1. Chapter 8: Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL MEDIA TOOLS AND APPLICATIONS
      4. NEED FOR GOVERNMENT BE CONNECTED VIA SOCIAL MEDIA
      5. GEOGRAPHICAL DATA FOR A COUNTRY
      6. DISCUSSION
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    2. Chapter 9: Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. COMPONENTS OF MULTIMEDIA
      4. METHODOLOGY
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
  14. Section 5: Software Tools for Analysis and Research in Social Media Sites
    1. Chapter 10: Employing the Sentiment Analysis Tool in NVivo 11 Plus on Social Media Data
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF THE LITERATURE
      4. EXTRAPOLATING SENTIMENT FROM THE REAL WORLD: EIGHT EXEMPLAR CASES
      5. SOME TYPES OF POTENTIAL ASKABLE QUESTIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    2. Chapter 11: Capturing the Gist(s) of Image Sets Associated with Chinese Cities through Related Tags Networks on Flickr®
      1. ABSTRACT
      2. INTRODUCTION
      3. AN EXPLANATION OF DEGREES IN A NETWORK
      4. REVIEW OF THE LITERATURE
      5. “CHINESE CITIES” AS SEEDING KEYWORDS: A COLLECTION OF ASSOCIATED RELATED TAGS NETWORKS FROM FLICKR®
      6. DISCUSSION
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
    3. Chapter 12: Real-Time Sentiment Analysis of Microblog Messages with the Maltego “Tweet Analyzer” Machine
      1. ABSTRACT
      2. INTRODUCTION
      3. ENGAGING PUBLIC OPINION OF EVENTS AND SOCIO-CULTURAL PHENOMENA THROUGH DYNAMIC TWEET EXTRACTIONS AND SENTIMENT ANALYSIS
      4. DISCUSSION
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    4. Chapter 13: Exploring Public Perceptions of Native-Born American Emigration Abroad and Renunciation of American Citizenship through Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. RENUNCIATION OF AMERICAN CITIZENSHIP
      4. BROADSCALE REASONS FOR AMERICAN EMIGRATION
      5. DISCUSSION
      6. FUTURE RESEARCH
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    5. Chapter 14: Finding Automated (Bot, Sensor) or Semi-Automated (Cyborg) Social Media Accounts Using Network Analysis and NodeXL Basic
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF THE LITERATURE
      4. USING NETWORK ANALYSIS TO FIND AUTOMATED AND SEMI-AUTOMATED ACCOUNTS ON SOCIAL MEDIA
      5. AN OVERVIEW OF THE BASIC NETWORK EXTRACTION AND ANALYSIS PROCESS
      6. TRIAL RUNS OF NETWORK ANALYSES ON SELECT ACCOUNTS (ON TWITTER AND WIKIPEDIA)
      7. DISCUSSION
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. ACKNOWLEDGMENT
      11. REFERENCES
      12. ADDITIONAL READINGS
      13. KEY TERMS AND DEFINITIONS
  15. Compilation of References
  16. About the Contributors