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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines by Glen Gilmore

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Introduction

WHAT IS SOCIAL MEDIA LAW, AND WHY DOES IT MATTER TO MY BUSINESS, MY MARKETING, AND MY CAREER?

Why read a book about social media law if you’re not a lawyer? Survival. Personal and business success.

Social media is pervasive. You and your business are part of the social media conversation even if you personally are not. What does that mean? It means that you and your business are being talked about somewhere by someone on a social network. Count on it. Social media is a business imperative: it must be used to keep up with the competition, whether it’s others in your industry or others vying for the same job you’re aspiring to achieve. You will be using social media constantly in your personal and professional life, as it has become ...

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