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A Word About (Mobile) Apps
TAKE A BITE OUT OF THIS: APPLE USERS HAVE DOWNLOADED MORE THAN 15 BILLION APPS
In the summer of 2011, Apple announced that more than 15 billion mobile applications had been downloaded from its App Store, at that time offering users “425,000 of the coolest apps” to choose from. If your business doesn’t already have an app, it will. Why? Because your CEO will want one.
One Nation Under Apps
In 2012, Pew Internet Research Center released a landmark study on “Privacy and Data Management on Mobile Devices.” Interestingly, the study found a “consistency” across age and gender groups when it came to concerns about mobile applications and personal privacy: “app users of all ages are equally likely to remove (or to avoid downloading) ...
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