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Best Practices for Compliant Social Media: Case Studies
SCOTT MONTY: DRIVING COMPLIANT SOCIAL MEDIA MARKETING
Few brand ambassadors are as closely identified with their brand as Scott Monty, or as he is better known, @ScottMonty. Monty recently stepped down from his post as head of social media for Ford Motor Company, where if he wasn’t sharing an Instagram photo of himself via Twitter, you just might just have caught him blogging about social media marketing on his blog, http://scottmonty.com.
Prior to leaving his post, Scott Monty was kind enough to take some time to share a few key insights about compliant social media marketing, social media governance, crisis management, and some larger issues about social media for business, generally, ...
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