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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines by Glen Gilmore

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12

Going Global: International Social Media Law

SOCIAL MEDIA MARKETING AND INTERNATIONAL LAW

Social media used to be called the “Wild West” of the Internet, a reference to a time and place of lawlessness in the western United States as migration pushed into new frontiers. Before social media became “social business,” many social media users seemed to ignore many conventions of common sense and adherence to principles of fair conduct on the web. With the realization that social media is now social business, regulatory authorities across the globe are seeking to impose a much higher degree of accountability and responsibility on the social web.

In the world of advertising, self-regulatory organizations (SROs), bodies created nationally by the advertising ...

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