Acknowledgments

To:

My dear friend Mark W. Schaefer, who was kind enough to suggest the idea for this book after hearing me speak on the topic in New York. He connected me with his publisher at McGraw-Hill to make it happen.

McGraw-Hill. Thank you for your patience and trust! Casey Ebro, my editor, and her predecessors, Casie Vogel and Stephanie Frerich, for allowing me the time to wade through these waters. Dannalie Diaz for helping me across the finish line. And additional McGraw-Hill team member Peter McCurdy, and Harleen Chopra (Cenveo Publisher Services).

Amy Howell, from Memphis, and Anne Deeter Gallagher, from Harrisburg, two women in high gear. Both founded their own marketing firms, and both, independently, invited me to be their special ...

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