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Social Media in Higher Education

Book Description

In today’s businesses and society, social media continues to play a vital role in the transformation of communication into an interactive dialogue. The success of social media has encouraged the integration of these aspects in higher education teaching practices. Social Media in Higher Education: Teaching in Web 2.0 provides research on the pedagogical challenges faced in recent years in order to improve the understanding of social media in the educational systems. It will highlight the levels of education ranging from learning centered on the student to the collaboration between academic networks and organizations. This reference source is essential for practitioners, researchers, and students interested in gaining insight into educational institutions as well as academic communities and environments.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  5. Foreword
  6. Preface
  7. Acknowledgment
  8. Section 1: Teaching 2.0
    1. Chapter 1: The Implementation of a University 2.0 Model
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. E-LEARNING 2.0
      5. UNIVERSITY 2.0 MODEL
      6. BEST PRACTICES OF UNIVERSITIES 2.0
      7. BENEFITS AND LIMITS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
    2. Chapter 2: Using Social Media as a Concept and Tool for Teaching Marketing Information Systems
      1. ABSTRACT
      2. INTRODUCTION
      3. MARKETING INFORMATION SYSTEMS
      4. SOCIAL MEDIA
      5. MkIS COURSE STRUCTURE INCLUDING SM
      6. CREATING A CONTEMPORARY MkIS
      7. CONCLUSION
    3. Chapter 3: The Use of New Web-Based Technologies in Strategies of Teaching Gender Studies
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. STRATEGIC TEACHING OF GENDER STUDIES AND THE WEB 2.0 LEARNING ENVIRONMENT
      5. CONCLUSION
      6. APPENDIX
    4. Chapter 4: Integrating Social Media and Traditional Media within the Academic Environment
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. A. CHANGING ACADEMIC ENVIRONMENT IN EDUCATION SYSTEM
      5. B. TEACHER VS. STUDENT’S PERSPECTIVES IN TEACHING AND LEARNING
      6. C. ACADEMICS AND USE OF TRADITIONAL AND SOCIAL MEDIA
      7. D. INTEGRATING TRADITIONAL AND SOCIAL MEDIA WITHIN THE ACADEMIC ENVIRONMENT
      8. SOLUTIONS AND RECOMMENDATIONS
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
    5. Chapter 5: Using Facebook in Teaching
      1. ABSTRACT
      2. INTRODUCTION
      3. DEFINITION OF KEY TERMS
      4. FACEBOOK AS AN EDUCATIONAL TOOL
      5. CONCLUSION
  9. Section 2: Student 2.0
    1. Chapter 6: Personalization of Learning Environments in a Post-Industrial Class
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. SOURCES OF STUDY
      4. 3. PERSONALIZATION OF THE CONTEMPORARY LEARNING ENVIRONMENT
      5. 4. STUDY OF TEACHERS’ TRAINING BASED ON A PERSONALIZED UBIQUITOUS EDUCATIONAL ENVIRONMENT
      6. 5. CONCLUSION
    2. Chapter 7: Personal Knowledge Management and Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. KNOWLEDGE WORK IN THE 21ST CENTURY
      4. PERSONAL KNOWLEDGE MANAGEMENT WITH SOCIAL MEDIA
      5. CHALLENGES OF BUSINESS LIFE FOR FIRST-TIME EMPLOYEES
      6. SOLUTIONS AND RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    3. Chapter 8: Usage of Social Media by Children and Teenagers
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEWING THE SPECIALTY LITERATURE
      4. A FEW GENERAL DATA REGARDING THE USE OF INTERNET BY CHILDREN AND TEENAGERS
      5. IMPLICATIONS
      6. THE USE OF SNS BY YOUTH
      7. HYPOTHESES
      8. ELEMENTS OF METHODOLOGY
      9. CONCLUSION
    4. Chapter 9: Students’ Publishing Projects and their Impact on Teaching and Learning
      1. ABSTRACT
      2. ACADEMIC WRITING? UNDERSTANDING THE STUDENT’S PERSPECTIVE
      3. ACADEMIC WRITING, LEARNING AND PUBLISHING: GENERAL ASSUMPTIONS
      4. STUDENTS’ PUBLISHING PROJECTS AT THE UNIVERSITY OF AUGSBURG
      5. STUDENTS’ PUBLISHING PROJECTS: EMPIRICAL EVIDENCES
      6. LEARNINGS FROM THE CASE STUDY: FOSTERING CROSS-MEDIA LITERACIES?
      7. CONCLUSION: PLEADING FOR AN EDUCATIONAL FRAMEWORK
  10. Section 3: Tools and Technological Issues in Web 2.0
    1. Chapter 10: The Potential of Document Sharing for Scaffolding Writing Instruction
      1. ABSTRACT
      2. INTRODUCTION
      3. DOCUMENT SHARING AND PEDAGOGICAL FRAMEWORKS
      4. DOCUMENT SHARING PROGRAMS
      5. ACTION RESEARCH METHOD AND PROCEDURES
      6. FINDINGS AND RECOMMENDATIONS
    2. Chapter 11: The Role of the Web Technologies in Connection to the Communication’s Streamlining and Diversification between the Actors of a Learning System
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. SHORT CRITIQUE PRESENTATION OF THE THEORETICAL CHALLENGES THAT CONDITION THE REALIZATION OF THE IT-BASED LEARNING SYSTEMS
      4. 3. TECHNOLOGIES THAT ARE AVAILABLE FOR THE REALIZATION OF THE CSD SYSTEMS
      5. 4. THE DESCRIPTION OF A NEW APPROACH (CSD) THAT IS CHARACTERIZED BY THE COMMUNICATION’S STREAMLINING AND DIVERSIFICATION BETWEEN THE ACTORS OF A LEARNING SYSTEM, WHICH ARE ACTIVE IN UNCONVENTIONAL PLACES AND SITUATIONS
      6. 5. FUNDAMENTAL REMARKS REGARDING THE REALIZATION OF THE LEARNING SYSTEMS ACCORDING TO THE FDC APPROACH
      7. CONCLUSION
    3. Chapter 12: @Twitter is Always Wondering what’s Happening
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. TWITTER FOR LEARNING: MIXED PEDAGOGIES
      5. RETHINKING WHAT IS POSSIBLE IN HIGHER EDUCATION
      6. CONTENT, CONTEXT, CONNECTIVITY, AND CONTINUITY: A COMMUNITY OF PRACTICE FOR THE ACADEMIC IN THE HIGHER EDUCATION SETTING
      7. TWITTER IN THE HIGHER EDUCATION LEARNING ENVIRONMENT: A CASE STUDY
      8. WHAT TWITTER CAN OFFER HIGHER EDUCATION: SOLUTIONS AND RECOMMENDATIONS
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
    4. Chapter 13: The Universal Appeal of Facebook©
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOLUTIONS AND RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
  11. Section 4: Educational and Ethical Issues in Web 2.0 Age
    1. Chapter 14: Risky Media
      1. ABSTRACT
      2. INTRODUCTION
      3. DISTINGUISHING THE BACKGROUND NOISE: ASSUMPTIONS AND HABITS OF MIND
      4. QUESTIONS
      5. CONCLUSION
      6. NOTE
    2. Chapter 15: Online Anxiety
      1. ABSTRACT
      2. INTRODUCTION
      3. ANXIETY ABOUT GROWTH
      4. ANXIETY ABOUT THE ONLINE ENVIRONMENT
      5. ANXIETY ABOUT WHAT THE LEARNERS WANT
      6. ANXIETY ABOUT WHAT LEARNERS BECOME
      7. CONCLUDING REMARKS
    3. Chapter 16: Cyberbullying
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. WHY HAS CYBERBULLYING BECOME A PROBLEM?
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    4. Chapter 17: Barriers to Emerging Technology and Social Media Integration in Higher Education
      1. ABSTRACT
      2. INTRODUCTION
      3. CHANGE
      4. BARRIERS TO CHANGE
      5. CASE STUDIES
      6. METHOD
      7. CASE STUDY 1: NEW MEDIA FOR RESEARCH: RESEARCHING WITH NEW MEDIA
      8. CASE STUDY 2: TECHIE BREAK – 5 WEEKS, 5 DAYS, 5 SESSIONS OF TECHNOLOGY FOR EDUCATION
      9. CASE STUDY 3: SOCIAL MEDIA POLICY WORKSHOP – RAISING AWARENESS AND LEADING TO CHANGE
      10. CONCLUSION
    5. Chapter 18: Making the Most of Informal and Situated Learning Opportunities through Mobile Learning
      1. ABSTRACT
      2. 1. BACKGROUND
      3. 2. BASIC ISSUES UNDERLYING THE DISCUSSION ON MOBILE LEARNING
      4. 3. CHALLENGES FOR A SUCCESSFUL IMPLEMENTATION OF MOBILE INFORMAL LEARNING
      5. 4. DISCUSSION
    6. Chapter 19: Media and Communication Research Facing Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. A. SOCIAL MEDIA IN MEDIA AND COMMUNICATION RESEARCH STUDIES
      4. B. METHODOLOGIES AND METHODS USED FOR SOCIAL MEDIA RESEARCH
      5. C. THEORIES AND MODELS USED FOR SOCIAL MEDIA RESEARCH
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
  12. Compilation of References
  13. About the Contributors