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Social Media for Engineers and Scientists

Book Description

This book explores the rising phenomena of internet-based social networking and discusses the particular challenges faced by engineers and scientists in adapting to this new, content-centric environment. Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. The problem is, those are exactly the skills required to create compelling content. This book will help engineers and scientists re-acquire those right-brain skills and put them to best use in the new world of internet-based social media technologies. The reader will benefit from: * An emphasis on the growing role that social media technology -like Facebook, LinkedIn, Twitter, will play in professions like science and engineering. * The "How to" in understanding the importance of continuous streaming of content over time for both professional presence and for collaborative effort--the key in today's team approach to engineering and science. * The valuable help for quantitative people like engineers and scientists in setting up social media sites, requiring qualitative skills.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Contents
  5. Notes on the Text
  6. Preface
  7. Part 1: You, Two Point Oh!
    1. Chapter 1: Content Is King
      1. And the Nerds Said, “Let There Be Content”
      2. The Road to Hell is Paved with Content Sharing
      3. It Takes a Village to Make a Filter
      4. Summary
    2. Chapter 2: How Did We Get Here?
      1. The Web as a Platform
      2. Free-king Out
      3. The Long Tail
      4. Social Media Is Boring
      5. Five Rules for the Next Generation of Content
      6. Summary
    3. Chapter 3: You Are What You Produce
      1. Woe to the Gatekeepers, an Endangered Species
      2. Trust Agents to the Rescue
      3. “Your 2.0” Should Be Your New Year’s Resolution
      4. Inflection Point
      5. Old Media Gets New: A Case Study in Remarkable Content
      6. Summary
    4. Chapter 4: If I Only Had a (Whole) Brain
      1. A Whole New Mind
      2. Picture This
      3. SUCCES
      4. Summary
  8. Part 2: The Skills
    1. Chapter 5: Get Your Gear Ready
      1. Welcome to the Machine
      2. Executing the Playbook
      3. Permission to be Remarkable
      4. Summary
    2. Chapter 6: Web Apprentice
      1. Creating a Huge Digital Footprint
      2. Do You Have a Flag?
      3. Master of Your Domain
      4. Domain, Web, and E-mail Hosting Explained
      5. Just Add Water
      6. Kick It Up a Notch
      7. Summary
    3. Chapter 7: Designer
      1. Thanks for the Visual
      2. Simplicity and Restraint
      3. Avoid Crap with CRAP
      4. Typography
      5. Color
      6. Summary
    4. Chapter 8: Storyteller
      1. If I Only Had a Story
      2. When Logic Fails, Try Emotion
      3. Ancient Chinese Secret
      4. Designing with Words
      5. Baiting, Hooking, and Reeling
      6. Summary
    5. Chapter 9: Marketer
      1. Red Pill or Blue Pill?
      2. Be Yourself. Everyone Else Is Taken.
      3. Nobody Cares
      4. Interview with Brian Halligan
    6. Chapter 10: Putting It Together
      1. If You Build It...
      2. Now What?
      3. Go Forth and Fail
  9. Resources
  10. Recommended Reading
  11. References
  12. Back Cover