Part IV

Engaging Through Additional Social Channels

9781118530238-pp0401.tif

pt_webextra_bw.TIF To find out how to use Google Hangouts for video-based engagement, go to www.dummies.com/extras/socialmediaengagement.

In this part . . .

check  Leverage visual elements to attract and engage your customers in new ways through Pinterest.

check  Build a connected professional presence and community on LinkedIn.

check  Attract more of the right audience and expand your reach by using Google+.

check  Tie physical locations to your online activities and promotions by using location-based services.

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