Part II
Exploring the Elements of Social Media Engagement
Five Ways to Be Present for Social Media Engagement
Watch and analyze the best of what your competitors are doing, to evaluate where you stack up when it comes to online reach, conversation, and engagement.
Respond to comments and follow up to provide timely customer service to your audience.
Implement a social media engagement messaging map that encourages conversations between your brand and your audience.
Create a social media editorial calendar to accomplish your goals and meet the needs, wants, and desires of your audience.
Determine the best times to engage in active and reactive interactions with your audience.
Go to www.dummies.com/extras/socialmediaengagement to dive deeply into trust-building tactics for social ...
