Book description
Put "engage" front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.
Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
Shows you how to spark actions, reactions, or interactions--and make things happen
Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more
Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Table of contents
- Cover
- Title Page
- Table of Contents
- Introduction
- Part I: The Basics of Social Media Engagement
- Part II: Exploring the Elements of Social Media Engagement
- Part III: Examining the Basic Engagement Tools
- Part IV: Engaging Through Additional Social Channels
- Part V: Leveraging Audio and Video for Engagement
- Part VI: The Part of Tens
- Cheat Sheet
Product information
- Title: Social Media Engagement For Dummies
- Author(s):
- Release date: June 2013
- Publisher(s): For Dummies
- ISBN: 9781118530191
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