Introduction

You’re not supposed to judge a book by its cover, but most people do. The same holds true on social media sites. You might think that you should be judged for the quality of your written posts or the experience you list in your profile, but the reality is that the first impression you make in social media is based on how good your photos and graphics look and how well you’ve designed your profile.

Today’s social media sites aren’t just limited to short written messages. You can post photos, graphics, video, and audio to illustrate a point. Social media has evolved from a novelty used by a few early adopters to an essential communication tool used by hundreds of millions of people around the globe. Along the way, social media has become an increasingly important way to build personal and professional networks, search for jobs, find long lost friends, and so much more.

In Social Media Design For Dummies, our goal is to help you make a great first impression by showing you how to make the most of the design features on social media sites such as Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and Tumblr.

Throughout this book, you’ll find detailed instructions as well as inspiring examples of how to create professional, inventive, and playful designs. Whether you’re using social media to build your brand, develop your business, or just keep up with friends and family, creating a great design is not just about making you look good — it’s a key part of building ...

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