Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail

Index

accommodative responses, 114

account hacking, 60

activism, 10-11

advertising law, 71-73

Agha-Soltan, Neda, 34

Anonymous, 11-12

AOL Instant Messenger, 19

apologies, non-apology apologies, 62

Arab Spring

mobile technology, 34

YouTube, 28

arcticready.com, 11, 67-70

Arthur Andersen, LLP, 8

AT&T, parodies, 71

Barger, Christopher, 98, 102

Baumgartner, Felix, 29

benefits of Twitter, 23-24

networking, 24

usability, 23-24

velocity, 23

@bpglobalpr, 100

biases, 38

bin Laden, Osama (death of), 38

Blair, Prime Minister Tony, 36

blogger relations, 100-101

blogs

impact of, 35

organizational blogs when a crisis hits, 109-110

Bolt, Usain, 23

Bough, Bonin, 103

BP (British Petroleum), 11, 70, 74

brands, users that follow, 91

bankruptcy, 8

broadcasting, ...

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