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Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail by Ann Marie Van den Hurk

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3. New Dynamics in Social and Crisis Communications

Social media has caused a fundamental shift in how we communicate with each other. And it has caused a fundamental shift in how companies and governments interact with individuals. It is no longer solely top down or broadcasting out; rather, multiple layers of conversations and interactions are happening all at the same time.

When I think of business culture, I think of Fritz Lang’s classic 1927 film Metropolis. It gave us the imagery of man as a machine. The movie The Matrix updated that view for the digital age. The language and mindset of business have been filled with industrial references. Businesses are engineered. A chain of command is followed. Corporations are faceless. People are judged ...

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