Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail

Glossary

The language of the Internet, social media, and crisis communications can be overwhelming. This glossary by no means is all encompassing, but meant to give you the basics.

Symbols

#fail A hashtag used on Twitter to show unhappiness with a situation, company, or product.

#hashtag hijack A term used to describe what happens when users flood a stream with comments using a hashtag. Often it is used to publish comments not related to the hashtag, or it is a coordinated attack by activists to disrupt an event or express their views.

A

Activism Efforts to promote, impede, or direct social, political, economic, or environmental change.

AddThis A social bookmarking service that provides a code users can put on their websites so that when ...