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Social Media Commerce For Dummies by Marsha Collier

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Chapter 16

Improving Productivity with Apps and Widgets

In This Chapter

arrow Managing Twitter through client apps

arrow Tracking links with bitly

arrow Scheduling your posts with BufferApp

arrow Managing your accounts with HootSuite

A recurring message in every book I’ve written for small business is: save time, save money, and run lean. In the many years I’ve spent in my own business, I know that keeping a balance between time and money makes for success in the long run. Sometimes, purchasing software, apps, or tools is necessary. Your ROI (return on investment) in such tools is measured by your increased efficiency.

A new, shiny social media tool shows up every month or so. Young, snappy startups have great ideas and often develop tools on a shoestring. They get publicity from social media experts who promote these tools within their community; their job is to keep their finger on the pulse of what is new. Your job is to run your business efficiently. I recommend staying away from technology in its beta form. As with any new invention, the developer may not have the funding to continue developing the ...

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