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Social Media Commerce For Dummies by Marsha Collier

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Chapter 15

Marketing in a Social Way: New Media Advertising

In This Chapter

arrow Using e-mail to build sales

arrow Promoting on Facebook

This book’s title doesn’t include the word marketing, which is traditionally the act of promoting your business and selling your products or services. Instead, this book is more about the new media style of marketing via the social web. Conceptually, this is a 180-degree turnaround from customary practices of hitting the customer and hitting them hard. Now our goal is to develop a community with our customers.

Developing a community enhances your relationships with your local customers and also expedites your outreach to extend your customer base across the Internet. Broadening your customer base in this fashion is not only desirable but profitable.

Many time-tested marketing conventions, including e-mail, have taken a new twist. This chapter should help you wrap your mind around some fresh new ways of accomplishing some important marketing goals.

Building Sales through E-Mail

Have you heard about the death of e-mail? I’ve been seeing many scholarly articles on the web and in blogs with catchy headlines like “How does the death of e-mail disrupt the status quo?”

True, new channels of communicating are far more efficient than e-mail. A post on Facebook or ...

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