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Social Media Commerce For Dummies by Marsha Collier

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Chapter 10

Cashing In: Doing Real Business Online

In This Chapter

arrow Making your site business-ready

arrow Using cloud services to enhance your existing business

arrow Adding stores to your presence

Whether or not a portion of or all your business depends on retail sales, the Internet offers many options for cashing in. In addition to selling your products and services, monetization can be in the form of facilitating your customers to find you and making appointments (handle pre-appointment paperwork).

In this chapter, I show you some web apps that can you save time, so you can attend to your other real-world business tasks.

Making It Easy for Your Customer to Do Business Online

Today’s web-enabled customers aren’t going to search too hard to find your business. If your listing doesn’t show up on the first or perhaps the second page of search results, they’ll click elsewhere. If your web pages don’t load fast enough — bam! — they’re off to the next guy. If your online customer service ratings aren’t sterling or you charge shipping but your competition doesn’t, guess where customers will go?

If you’re so busy managing your customers and studying statistics and reports, you won’t realize where your ...

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