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Social Media Commerce For Dummies by Marsha Collier

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Chapter 5

Active Engagement: Connecting Directly with Your Customers

In This Chapter

arrow Building trust into your website

arrow Understanding the role of service

arrow Using FAQs to educate your customers

arrow Chatting to connect with customers

arrow Using Google Voice for a customer service number

After you have your website up and running, you should periodically evaluate it to make sure you’re giving your customers enough information to make a clear business decision. People make decisions by reading, perusing, and basically getting a “feel” from your website.

In this chapter, I show you how to have fun while making your customers feel closer to your business and making your website a lot more engaging.

Romancing the Customer

You may find it a challenge to portray your business on the web. To make the process easier, think of your website like your home or business. The physical appearance of your store or office says a lot about you.

How annoyed are you when you sit in a waiting room only to find year-old ...

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