Chapter 4
Passive Engagement: Creating a Social Persona through Your Website
In This Chapter
Planning and hosting your website
Attracting customers
Starting a blog
Possibly the last place you can imagine you might get social with your customers is on your business website. You might initially feel that a site is unnecessary because your business is local or because you are a service professional (such as a doctor, a lawyer, or an accountant). Au contraire.
Your company website is on the web for a reason (no, not because everyone else has one). It is there for you to connect with your current customers or clients — and attract future customers. For those reasons alone, a website generates revenue for you when it’s presented in a social format, with the customer in mind.
Read this chapter for ideas on refreshing the look of your company website and for adding value. Social commerce changes happen quickly on the web, and you want to be sure not to miss the latest tool that will draw customers to your site.
Getting Started with the Basics
A website is an essential tool for sharing information and promoting your products or services. You don’t need to hire a fancy consultant to put together ...
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