Part II
Adapting Your Web Presence
In this part . . .
It’s time to figure out how to make your website engaging. You’ll want to make it both a place where customers visit for real, sharable information as well as a hub for your social media outreach. Find out which pages can be added to the site — and shared on social networks — to help build an engaged community. You also discover how participating in the 411 in review sites can boost your bottom line.
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