Competing in the Social Media Realm
In This Chapter
Understanding the benefits of a small business
Reaping benefits from big-business mistakes
Taking advantage of the success of others
Finding time for social commerce
Competiton is a tough row to hoe, and an even tougher word to swallow. Don’t you experience enough competition each day when you walk into work? Whatever your occupation, some person or company is out to scoop your clients or customers. Competition is part of what turns a business owner’s hair gray.
Social media, however, is pretty much a level playing field. I say “pretty much” because the big boys hire high-powered agencies to handle their social media outreach. These big brands need big agencies to do what you, the small-business owner, can do every day.
You and your staff speak to your customers daily, so you innately understand social media. Bring your business personality and culture to the web by personalizing your website and social media interactions.
In this chapter, you find out why being small is better and why you should get past the learning ...