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Social Media Branding For Small Business by Robert Davis

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Suggested Readings

Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., and Wood, S. “Interactive Home Shopping: Consumer, Retailer and Manufacturer Incentives to Participate in Electronic Marketplaces.” Journal of Marketing 61, no. 3 (1997): 38–53.

Arnould, E. J., and Price, L. L. “River Magic: Extraordinary Experience and the Extended Service Encounter.” Journal of Consumer Research 20, (1993): 24–45. http://www.jstor.org

Bagozzi, R. P., and Dholakia, U. M. “Intentional Social Action in Virtual Communities.” Journal of Interactive Marketing 16, no. 2 (2002): 2–21.

Balasubramanian, S., Peterson, R. A., and Javenpaa. S. L. “Exploring the Implications of M-Commerce for Markets and Marketing.” Journal of Academy of Marketing Science ...

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