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Social Media and Networking

Book Description

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. Editor-in-Chief
    2. Associate Editors
    3. Editorial Advisory Board
  5. Preface
  6. Section 1: Fundamental Concepts and Theories
    1. Chapter 1: Privacy as a Right
      1. ABSTRACT
      2. INTRODUCTION
      3. PRIVACY AS A RIGHT
      4. THE HISTORY OF PRIVACY
      5. THE INTERNATIONAL RECOGNITION OF PRIVACY AND PROTECTION
      6. THE CONNECTION BETWEEN PRIVACY, AUTONOMY, AND THE IDENTITY OF AN INDIVIDUAL
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 2: Social Media and Social Change
      1. ABSTRACT
      2. INTRODUCTION
      3. ADVOCACY IN THE NONPROFIT SOCIAL SERVICES SECTOR
      4. TECHNOLOGY AND NONPROFIT SOCIAL SERVICES ADVOCACY
      5. REFERENCES
      6. ADDITIONAL READING
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    3. Chapter 3: Overcoming Organizational Obstacles and Driving Change
      1. ABSTRACT
      2. INTRODUCTION
      3. FRAMING THE CASE HISTORY: ONLINE INTERACTION AND ORGANIZATIONAL THEORY
      4. THE IMPLEMENTATION OF SOCIAL MEDIA
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
    4. Chapter 4: Social Media for Political Change
      1. ABSTRACT
      2. INTRODUCTION
      3. ACTIVISTS AND SOCIAL MEDIA: A PROACTIVE INNOVATIVE APPROACH
      4. GOVERNMENTS AND SOCIAL MEDIA: FROM NEUTRALIZATION TO EXPLOITATION
      5. SOCIAL MEDIA FIRMS: BUSINESS-DRIVEN ALLIANCES
      6. DYNAMICS OF THE “ARAB SPRING”: THE TRIANGLE OF POWERS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
    5. Chapter 5: Insights into Social Media and Online Digital Music
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. DATA ANALYSIS AND FINDINGS
      5. DOES SOCIAL MEDIA REALLY MATTER?
      6. MANAGERIAL IMPLICATIONS AND RECOMMENDATIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. APPENDIX
    6. Chapter 6: Wrestling with Contradictions in Government Social Media Practices
      1. ABSTRACT
      2. INTRODUCTION
      3. CONTRADICTION AND PARADOX
      4. RESEARCH SETTING, DATA COLLECTION AND ANALYSIS
      5. DISCUSSION
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
    7. Chapter 7: Exploring the Concept of the “Social Media Campaign”
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. RISE OF THE SOCIAL MEDIA CAMPAIGN
      5. FINDINGS AND DISCUSSION
      6. FUTURE RESEARCH DIRECTIONS
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    8. Chapter 8: Getting Started with Social Media for Knowledge Management
      1. ABSTRACT
      2. INTRODUCTION: PUTTING SOCIAL BACK INTO ORGANIZATIONS
      3. BACKGROUND: FROM WEB 2.0 TO THE ENTERPRISE SOCIAL NETWORKING
      4. THE TOOLS
      5. FROM IMMEDIATE TO LONG TERM KM USES
      6. GETTING STARTED
      7. CONCLUSION AND FUTURE TRENDS: WE ARE JUST GETTING STARTED
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    9. Chapter 9: Facebook as an Educational Environment for Mathematics Learning
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER: EXPERIMENTING WITH MATHEMATICS LEARNING IN SOCIAL NETWORKING SITES
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    10. Chapter 10: Constructing Community in Higher Education Regardless of Proximity
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. FOCUS OF THE CHAPTER
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    11. Chapter 11: The Role of Social Media Strategies in Competitive Banking Operations Worldwide
      1. ABSTRACT
      2. INTRODUCTION
      3. VIRTUAL STRUCTURES OF COMPANIES AND CORPORATE COMMUNICATIONS
      4. AN OVERVIEW OF SOCIAL MEDIA STUDIES IN DIFFERENT CONTINENTS
      5. GLOBALISM, SOCIAL MEDIA AND BANKING SECTOR
      6. AMPRICAL ANALYSIS
      7. FACEBOOK TIME TUNNEL CONTENTS 2012 DEC. ING BANK AUSTRALIA
      8. FACEBOOK TIME TUNNEL CONTENTS 2013 JAN. ING BANK AUSTRALIA
      9. FACEBOOK TIME TUNNEL CONTENTS 2013 FEB. ING BANK AUSTRALIA
      10. FACEBOOK TIME TUNNEL CONTENTS 2012 DEC. ING DIRECT CANADA
      11. FACEBOOK TIME TUNNEL CONTENTS 2013 JAN ING DIRECT CANADA
      12. FACEBOOK TIME TUNNEL CONTENTS 2013 FEB. ING DIRECT CANADA
      13. FACEBOOK TIME TUNNEL CONTENTS 2012 DEC. ING (VYSABANK) INDIA
      14. FACEBOOK TIME TUNNEL CONTENTS 2013 JAN. ING(VYSABANK) INDIA
      15. FACEBOOK TIME TUNNEL CONTENTS 2013 FEB. ING (VYSYABANK) INDIA
      16. FACEBOOK TIME TUNNEL CONTENTS 2012 DEC. ING BANK TÜRKİYE
      17. FACEBOOK TIME TUNNEL CONTENTS 2013 JAN. ING BANK TÜRKİYE
      18. FACEBOOK TIME TUNNEL CONTENTS 2013 FEB. ING BANK TÜRKİYE
      19. EVALUATION AND CONCLUSION
      20. REFERENCES
    12. Chapter 12: Analysing the Suitability of Virtual Worlds for Direct Instruction and Individual Learning Activities
      1. ABSTRACT
      2. INTRODUCTION
      3. 3D VIRTUAL WORLDS AND EDUCATION
      4. SUMMARY OF DIDACTIC EXPERIENCES IN THE SECOND DMI ISLAND
      5. INDIVIDUAL LEARNING: RETRIEVAL AND USE OF LEARNING MATERIAL
      6. DRAWING THE STUDIES TOGETHER
      7. DESIGN GUIDELINES
      8. CONCLUSION
      9. REFERENCES
    13. Chapter 13: Social Media in an Intercultural Writing Context
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL FRAMEWORK
      4. METHODS
      5. RESULTS
      6. DISCUSSION
      7. RECOMMENDATIONS
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
  7. Section 2: Development and Design Methodologies
    1. Chapter 14: Analytics and Performance Measurement Frameworks for Social Customer Relationship Management
      1. ABSTRACT
      2. INTRODUCTION
      3. SCRM ANALYTICS
      4. SCRM PERFORMANCE MEASUREMENT FRAMEWORKS
      5. EVOLVING THE CRM ARCHITECTURE
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    2. Chapter 15: Web 2.0 in Governance
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: COMBINING WEB 2.0 AND PARTICIPATIVE POLICY MAKING
      4. THE PROPOSED FRAMEWORK
      5. CONCLUSION
      6. FUTURE RESEARCH DIRECTIONS
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 16: Social Networking for Educational Purposes
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. QUANTITATIVE ANALYSES
      6. DEVELOPMENT OF SOCIAL CULTURAL SKILLS
      7. QUALITATIVE ANALYSIS
      8. DISCUSSION
      9. CONCLUSION
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
    4. Chapter 17: Integrating Social Media and Traditional CRM
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCEPTUAL BACKGROUND
      4. MAIN FOCUS OF THE ARTICLE
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    5. Chapter 18: Methods for Assessing 3D Virtual Worlds in Design Education
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ASSESSING NEW DESIGN TEACHING PLATFORMS
      5. CASE STUDIES
      6. FINAL REMARKS
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
      11. CRITICAL RESPONSE
    6. Chapter 19: Health IT
      1. ABSTRACT
      2. INTRODUCTION
      3. PRIVACY IMPACT ASSESSMENT
      4. PRIVACY IMPACT SUITABILITY ASSESSMENT (PISA) FRAMEWORK
      5. PRIVACY SCREENING FRAMEWORK (PSF)
      6. SOLUTIONS AND RECOMMENDATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    7. Chapter 20: Examining Design Pattern Strategies as a Means to Achieve Social Presence in the Online Classroom
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DESIGN PATTERNS: HISTORY, LOGIC, AND USE
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    8. Chapter 21: Multi-Level Adaptation in End-User Development of 3D Virtual Chemistry Experiments
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. RELATED WORK IN VIRTUAL LABORATORIES
      4. 3. EUD WITH DOMAIN-ORIENTED DESIGN AND MULTI-LEVEL ADAPTATION
      5. 4. iVIRTUALWORLD: AN EUD ENVIRONMENT WITH THREE-LEVEL ADAPTATION
      6. 5. EVALUATION
      7. 6. RESULTS AND DISCUSSION
      8. 7. CONCLUSION
      9. ACKNOWLEDGMENT
      10. REFERENCES
    9. Chapter 22: Trendy Avatars and Their Hair
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODS WITHIN AND OUTSIDE OF VMTV
      5. FINDINGS AMONG USERS AND VMTV CULTURE
      6. CULTURAL MEANINGS AND METHODOLOGICAL ISSUES
      7. FUTURE TRENDS AND CONCLUSION
      8. REFERENCES
  8. Section 3: Tools and Technologies
    1. Chapter 23: A Review of Tools for Overcoming the Challenge of Monitoring of Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. TOOLS TO MONITOR SOCIAL MEDIA AND GENERATE ENGAGEMENT
      5. DISCUSSION AND CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    2. Chapter 24: Justifying the ROI of Social Media Investment in Education
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL NETWORKING AND HIGHER EDUCATION
      4. CATEGORIES OF SOCIAL MEDIA APPLICATIONS
      5. MEASURING THE EFFECTIVENESS OF SOCIAL MEDIA
      6. CASE OF A UK UNIVERSITY: SOCIAL MEDIA CHANNEL INTEGRATION
      7. DISCUSSION
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTE
    3. Chapter 25: Social Media as Technologies for Asynchronous Formal Writing and Synchronous Paragraph Writing in the South African Higher Education Context
      1. ABSTRACT
      2. INTRODUCTION
      3. FACEBOOK, MXIT, SOCIABILITY, SOCIALLY SITUATED ONLINE LEARNING AND PRESENCE AWARENESS LEARNING: AN OVERVIEW
      4. FACEBOOK’S AND MXIT’S EDUCATIONAL USAGE LITERATURE REVIEW
      5. RESEARCH METHODOLOGY
      6. FINDINGS AND DISCUSSION
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    4. Chapter 26: Social Media Tools in Initial Teacher Education
      1. ABSTRACT
      2. INTRODUCTION
      3. CURRENT APPROACHES TO SOCIAL MEDIA
      4. ISSUES, CONTROVERSIES, PROBLEMS
      5. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
      6. REFERENCES
      7. ADDITIONAL READING
    5. Chapter 27: Web 2.0, ICT Infrastructure, and Training Provision for E-Government Readiness in Nigeria
      1. ABSTRACT
      2. INTRODUCTION
      3. THE CONCEPT OF E-READINESS
      4. E-READINESS, WEB 2.0 AND MOBILE/WIRELESS TECHNOLOGIES
      5. E-READINESS IN NIGERIA
      6. FACILITATING THE E-READY PROCESS
      7. EXAMPLES OF WAYS NIGERIA CAN BENEFIT FROM THE E-READY FEAT
      8. USING SOCIAL MEDIA, WEB 2.0 AND MOBILE/WIRELESS TECHNOLOGIES TO ENHANCE E-GOVERNANCE IN NIGERIA
      9. FUTURE CONCERNS OF E-GOVERNANCE
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
    6. Chapter 28: Multimodal Mapping of a University's Formal and Informal Online Brand
      1. ABSTRACT
      2. INTRODUCTION
      3. A REVIEW OF THE LITERATURE
      4. SOCIAL MEDIA PLATFORMS
      5. NODEXL OPEN-SOURCE SOFTWARE TOOL
      6. KANSAS STATE UNIVERSITY IN SOCIAL MEDIA
      7. SOCIAL SHARING CONTENT ANALYSIS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. ACKNOWLEDGMENT
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
    7. Chapter 29: Social Media Tools for Quality Business Information
      1. ABSTRACT
      2. INTRODUCTION
      3. QUALITY INFORMATION FOR BUSINESS GOVERNANCE
      4. THE VALUE OF ACCURATE INFORMATION FOR BUSINESSES
      5. COMPETITIVE INTELLIGENCE AND BUSINESS MANAGEMENT
      6. SOCIAL MEDIA NETWORKING
      7. CONCERNS WITH NETWORKING SITES
      8. SOCIAL TOOLS FOR THE WORKPLACE
      9. SOME OF THE BIGGEST TOOLS AND HOW THEY OPERATE
      10. CONCLUSION
      11. ACKNOWLEDGMENT
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
      14. ENDNOTES
    8. Chapter 30: If You Build It, They Will Come
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. BUILDING A CLUB: CASE STUDY- MAJOR UNIVERSITY PSYCHOLOGY CLUB
      5. STUDY: STUDENT PREFERENCE IN ONLINE CLUB SETTINGS (PSYCHOLOGY CLUB)
      6. TECHNOLOGY USE PROFILES: COLLEGE STUDENT USERS
      7. BUILDING VIBRANT ONLINE STUDENT ORGANIZATIONS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
    9. Chapter 31: Facebook's Hidden Potential
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL NETWORKING SITES
      4. FACEBOOK AS A SOCIAL NETWORKING SITE
      5. METHODOLOGY AND RESEARCH DESIGN
      6. FINDINGS AND DISCUSSION
      7. FACEBOOK’S POTENTIAL TO SUPPORT FOREIGN LANGUAGE LEARNING AND TEACHING
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    10. Chapter 32: Privacy and Pervasive Surveillance
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ASSESSING PRIVACY LOSS
      5. PRIVACY AND VALUE
      6. SURVEILLANCE AND THE VALUE OF PRIVACY
      7. FURTHER RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
      12. APPENDIX
    11. Chapter 33: Second Life for Assessing Postgraduate Learning
      1. ABSTRACT
      2. BACKGROUND
      3. CASE STUDY
      4. REFLECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. APPENDIX
      9. CRITICAL RESPONSE
    12. Chapter 34: Strong Value Proposition through Social Media Tools
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. SOCIAL MEDIA: AN OVERVIEW
      5. CONCLUSION
      6. REFERENCES
    13. Chapter 35: Social Media Tools Adoption and Use by SMEs
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCEPTUAL DEVELOPMENT AND HYPOTHESES
      4. METHODOLOGY
      5. RESULTS
      6. DISCUSSION
      7. CONCLUSION
      8. ACKNOWLEDGMENT
      9. REFERENCES
      10. APPENDIX 1: SURVEY ITEMS
      11. APPENDIX 2
    14. Chapter 36: Model for Effective Collaborative Learning in Virtual Worlds with Intelligent Agents
      1. ABSTRACT
      2. INTRODUCTION
      3. STATE OF THE ART
      4. COLLABORATION AND TEAM LEARNING IN VIRTUAL WORLDS
      5. PROPOSAL FOR COLLABORATIVE LEARNING IN VIRTUAL WORLDS
      6. CAPABILITIES OF 3D VIRTUAL ENVIRONMENTS TO SUPPORT TEAM COLLABORATION
      7. SOLUTIONS AND RECOMMENDATIONS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. ADDITIONAL READING
      12. KEY TERMS AND DEFINITIONS
    15. Chapter 37: How Social Media Tools are used in Research
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE USE OF SOCIAL MEDIA BY RESEARCHERS: THE CASE OF ISCAP (PORTUGAL)
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
  9. Section 4: Utilization and Application
    1. Chapter 38: The Use of Social Media in the Networking Strategy of Higher Education Institutions
      1. ABSTRACT
      2. INTRODUCTION
      3. ASSUMPTIONS AND DEFINITIONS
      4. SOCIAL MEDIA IN THE US
      5. SOCIAL MEDIA IN EUROPE
      6. SOCIAL MEDIA IN POLAND
      7. THE USE OF SOCIAL MEDIA BY UNIVERSITIES IN POLAND
      8. CONCLUSIONS AND OBSERVATIONS
      9. CONNECTION PROJECT
      10. PROSPECTS FOR FURTHER RESEARCH
      11. CONCLUSION
      12. REFERENCES
      13. ADDITIONAL READING
      14. KEY TERMS AND DEFINITIONS
    2. Chapter 39: The Use of Social Media in College Recruiting and the Student Job Search
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. EMPLOYER RECRUITMENT (CAMPUS RECRUITMENT) ON COLLEGE CAMPUSES
      5. COLLEGE STUDENTS’ PREFERENCES FOR INFORMATION AND COMMUNICATION
      6. 2013 SOCIAL MEDIA RECRUITING AND HIRING PRACTICES SURVEY
      7. STUDENT USE OF SOCIAL MEDIA IN THE JOB SEARCH
      8. SOLUTIONS AND RECOMMENDATIONS
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
    3. Chapter 40: Adoption of Social Media Services
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL FRAMEWORK
      4. DATA COLLECTION AND ANALYSIS
      5. FINDINGS
      6. DISCUSSION
      7. CONTRIBUTION AND IMPLICATIONS
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    4. Chapter 41: Reconciling Social Media with Luxury Fashion Brands
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL FRAMEWORK
      4. RECENT DEVELOPMENTS IN SOCIAL MEDIA
      5. WORD-OF-MOUTH (WOM) ON SOCIAL MEDIA
      6. NEW EMERGENT REFERENCE GROUPS
      7. PRECONCEIVED PERCEPTIONS OF LUXURY BRANDS
      8. METHODS AND ANALYSIS
      9. CONCLUSION AND MANAGERIAL IMPLICATIONS
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    5. Chapter 42: The Spaces Between Us
      1. ABSTRACT
      2. INTRODUCTION
      3. GENDER AND SOCIAL MEDIA
      4. ONLINE CULTURE WARS
      5. GOVERNMENT MONITORING
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    6. Chapter 43: Amplification and Virtual Back-Patting
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL MEDIA, INDIVIDUALIZATION AND WEB-CAMPAIGNING
      4. THE SETTING AND CASE
      5. METHODOLOGICAL CONSIDERATIONS
      6. HOW NINA USED SOCIAL MEDIA AND MADE IT RELEVANT
      7. AMPLIFICATION AND VIRTUAL BACK PATTING
      8. CONCLUSION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    7. Chapter 44: Impact of Social Media in Service Innovations
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. METHODOLOGY
      5. KEY FINDINGS
      6. CONCLUSION, IMPLICATIONS, LIMITATIONS AND FUTURE RESEARCH
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    8. Chapter 45: Use Cases and Application Purposes of Social Media in Healthcare
      1. ABSTRACT
      2. INTRODUCTION
      3. SCENARIO: SOCIAL MEDIA USAGE IN HEALTHCARE TREATMENT
      4. WHAT IS MEDICAL SOCIAL MEDIA?
      5. METHODS
      6. HEALTHCARE APPLICATIONS MAKING USE OF SOCIAL MEDIA
      7. DISCUSSION AND CONCLUSION
      8. FUTURE DIRECTIONS
      9. REFERENCES
      10. ENDNOTES
    9. Chapter 46: Students' Out-of-School Writing Practices in an Educational Facebook Application
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY AND FINDINGS: CASE OF HOT DISH
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
    10. Chapter 47: Factors Shaping Assessment Design in the Virtual Environment
      1. ABSTRACT
      2. BACKGROUND
      3. LEARNING OUTCOMES
      4. TECHNOLOGY
      5. TEACHING AND LEARNING STRATEGIES
      6. CASE STUDY
      7. ASSESSMENT
      8. REFLECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
      12. CRITICAL RESPONSE
    11. Chapter 48: The Strategic Use of Social Media in the Fashion Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL OVERVIEW
      4. EVOLVING SOCIAL MEDIA ENVIRONMENT
      5. TOWARDS NEW BRAND RELATIONSHIPS
      6. SOCIAL MEDIA AND MARKETING STRATEGIES
      7. METHODS
      8. FINDINGS
      9. CONCLUSION
      10. REFERENCES
    12. Chapter 49: Social Media as a Tool for Nonprofit Advocacy and Civic Engagement
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCEPTUAL/THEORETICAL FRAMEWORK
      4. METHODS
      5. CASE
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. APPENDIX: INTERVIEW PROTOCOL
    13. Chapter 50: Social Media in the Canadian Post-Secondary Classroom
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOCIAL MEDIA: WHAT IS THE PROBLEM?
      5. CANADIAN POST-SECONDARY ENGAGEMENT WITH SNS
      6. CHALLENGE: THE BALANCE BETWEEN EDUCATION AND LEGISLATION
      7. TEACHABLE MOMENTS: SNS AND THE CANADIAN CLASSROOM
      8. WHEN LEGISLATION AND PRACTICE WORK TOGETHER
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    14. Chapter 51: The Use of Web 2.0 Technologies in Formal and Informal Learning Settings
      1. ABSTRACT
      2. TECHNOLOGICAL TOOLS IN EDUCATION: INTRODUCTION
      3. EMPIRICAL STUDIES
      4. LEARNING AND TECHNOLOGY IN FORMAL EDUCATION
      5. BROAD CONCLUSIONS FROM BOTH SETS OF DATA
      6. IMPLICATIONS
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    15. Chapter 52: Identifying the Applicable Nature of Social Media as Tools for Advancing Preservice Teachers' Epistemologies
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE STUDY
      5. THE CHECKLIST
      6. THE RESULTS
      7. SOLUTIONS AND RECOMMENDATIONS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    16. Chapter 53: The Utilization of Online Boundaries
      1. ABSTRACT
      2. INTRODUCTION
      3. AN INTRODUCTION TO FACEBOOK
      4. ONLINE SOCIAL NETWORKING AND SOCIAL CAPITAL: BOUNDARIES
      5. FACEBOOK, HIGHER EDUCATION, AND BOUNDARIES
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
    17. Chapter 54: Social Media in Political Public Relations
      1. ABSTRACT
      2. INTRODUCTION
      3. WEB, POLITICS AND PUBLIC RELATIONS: LITERATURE REVIEW
      4. WEB SOCIAL MEDIA, PSD AND PS IN THE 2009 PARLIAMENTARY CAMPAIGN
      5. CONCLUSION
      6. REFERENCES
      7. ADDITIONAL READING
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTES
    18. Chapter 55: Relationship between Social Media and Political Parties
      1. ABSTRACT
      2. INTRODUCTION
      3. GLOBALIZATION, POLITICS AND INTERNET
      4. SOCIAL MEDIA AND POLITICAL PARTIES
      5. INTERNET AND SOCIAL MEDIA USAGE CAPACITY IN TURKEY
      6. SOCIAL MEDIA USAGE OF POLITICAL PARTIES IN TURKEY
      7. CONCLUSION AND SUGGESTIONS
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
  10. Section 5: Organizational and Social Implications
    1. Chapter 56: Turkish Youth's (Re)Construction of their Political Identity in Social Media, before “Resistanbul”
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE STUDY
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
      9. ENDNOTES
    2. Chapter 57: Recognised Creativity
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL MEDIA AND CREATIVE INDUSTRIES
      4. CONCEPTUALISING INTRINSIC MOTIVATION AS AN EXPLANATION OF THE THIRD DRIVE AND CREATIVITY
      5. METHODS AND RESEARCH OUTLINE
      6. INTRINSIC DRIVE AND THE NEED TO BE CREATIVE AS AN EXTENSION OF THE PREVIOUS STUDIES ON MOTIVATIONAL FACTORS IN WORK
      7. FINDINGS
      8. DISCUSSION
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
    3. Chapter 58: Analyzing Blending Social and Mass Media Audiences through the Lens of Computer-Mediated Discourse
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHOD
      5. RESULTS
      6. DISCUSSION
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
      12. ENDNOTES
    4. Chapter 59: The Wisconsin Spring
      1. ABSTRACT
      2. THE WISCONSIN SPRING
      3. THE ROLE OF SOCIAL MEDIA
      4. WISCONSIN PROGRESSIVE HISTORY AND POLITICAL CULTURE
      5. A CATALOGUE OF EVENTS
      6. LITERATURE REVIEW
      7. SOCIAL MEDIA IN WISCONSIN
      8. WHAT WE HAVE LEARNED, WHERE DO WE GO?
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    5. Chapter 60: Use of SNSs, Political Efficacy, and Civic Engagement among Chinese College Students
      1. ABSTRACT
      2. INTRODUCTION
      3. SNS USE, POLITICAL EFFICACY, AND CIVIC ENGAGEMENT
      4. METHOD
      5. RESULTS
      6. CONCLUSION
      7. REFERENCES
    6. Chapter 61: Facebook and the Societal Aspects of Formal Learning
      1. ABSTRACT
      2. BACKGROUND
      3. INTRODUCTION
      4. THE CASE STUDY
      5. METHODOLOGY AND RATIONALE
      6. FINDINGS AND COMMENT
      7. DISCUSSION
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
    7. Chapter 62: Real-Time and Social Media in Trans-Atlantic Writing/Translation and Translation/Editing Projects
      1. ABSTRACT
      2. INTRODUCTION
      3. METHODS
      4. THE TRANS-ATLANTIC PROJECT: BACKGROUND AND DEVELOPMENT
      5. SOCIAL MEDIA AND THE TRANS-ATLANTIC PROJECT
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
      11. APPENDIX
    8. Chapter 63: Evaluating Social Interaction and Support Methods over Time
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL INTERACTION AND SUPPORT METHODS
      4. OBSERVING THE SOCIAL INTERACTION OVER TIME
      5. CORRELATION BETWEEN SOCIAL INTERACTION AND SUPPORT METHODS
      6. RESEARCH QUESTIONS
      7. LEARNING ENVIRONMENT
      8. DIDACTICAL DESIGN
      9. TECHNICAL DESIGN
      10. METHOD
      11. RESULTS
      12. DISCUSSION
      13. CONCLUSION AND IMPLICATIONS
      14. REFERENCES
      15. APPENDIX
    9. Chapter 64: Tracking Legislative Developments in Relation to “Do Not Track” Initiatives
      1. ABSTRACT
      2. INTRODUCTION
      3. HOW ONLINE BEHAVIOURAL PROFILING OPERATES
      4. US LEGISLATIVE DEVELOPMENTS
      5. OTHER JURISDICTIONAL DEVELOPMENTS
      6. AUSTRALIAN DEVELOPMENTS
      7. ANALYSIS AND RECOMMENDATIONS
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    10. Chapter 65: Enhancing the Acquisition of Social Skills through the Interactivity of Multimedia
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL SKILL DEFICIT
      4. SOCIAL STORY
      5. WAYS TO IMPROVE SOCIAL STORY INTERVENTION
      6. ANIMATION AS A SOLUTION
      7. RESEARCH PROBLEM
      8. METHODOLOGY
      9. DESIGN
      10. EVALUATION
      11. RESULTS AND DISCUSSIONS
      12. CONCLUSION AND FUTURE WORKS
      13. ACKNOWLEDGEMENT
      14. REFERENCES
      15. ADDITIONAL READING
      16. KEY TERMS AND DEFINITIONS
      17. APPENDIX 1
      18. APPENDIX 2
      19. APPENDIX 3
    11. Chapter 66: Considerations for Online English Language Learning
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CASE STUDIES ON THE USE OF FB AND SNS IN HIGHER EDUCATION AND INSTRUCTION IN GREECE
      5. FUTURE TRENDS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    12. Chapter 67: Assemblages of Dissent
      1. ABSTRACT
      2. INTRODUCTION
      3. IDENTITY AS AN EMERGENT CAPACTY OF ASSEMBLAGES
      4. THE TRANSNATIONAL MEDIATIZED EVENT OF THE EGYPTIAN REVOLUTION
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    13. Chapter 68: Communities of Communication
      1. ABSTRACT
      2. INTRODUCTION
      3. THE PROBLEM
      4. THE POSSIBLE SOLUTION
      5. RECOMMENDATIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
    14. Chapter 69: Building and Maintaining Relationships through Social Media
      1. ABSTRACT
      2. FOUNDATIONAL BUILDING BLOCKS
      3. DEVELOPMENT OF SOCIAL MEDIA
      4. BUILDING RELATIONSHIPS THROUGH SOCIAL MEDIA IN HIGHER ED CLASSROOMS
      5. COMMUNICATION AND COLLABORATION IN THE CLASSROOM AND BEYOND
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    15. Chapter 70: Re-Evaluation of Nepali Media, Social Networking Spaces, and Democratic Practices in Media
      1. ABSTRACT
      2. INTRODUCTION
      3. HEGEMONIC CLASS HIERARCHIES AND MEDIA BIAS
      4. IDEOLOGICAL INCLINATION AND MEDIA PREJUDICE
      5. THE IMPACT OF INTERNET ON MAINSTREAM MEDIA
      6. OTHER-ING TENDENCIES IN MAINSTREAM MEDIA AND EMIC INTERACTIONS IN SOCIAL NETWORKING SITES
      7. NKCs AS A SOURCE OF INFORMATION IN NEPALI MEDIA
      8. AN NKS AS A COLLECTIVE VOICE AND CORRECTIVE POWER
      9. NEPALI MAINSTREAM MEDIA AND NKCs: MEDIA CONVERGENCE, DECLINE OF MEDIA CONTENT, AND PROPAGATION OF POLITICAL AND GOVERNMENT ISSUES
      10. SOCIAL NETWORKING SITES AS AN ALTERNATIVE MEDIA
      11. CONCLUSION AND FUTURE DIRECTION
      12. REFERENCES
      13. KEY TERMS AND DEFINITIONS
    16. Chapter 71: Effects of Consumers' Social Media Participation on Consumer Behavior
      1. ABSTRACT
      2. INTRODUCTION
      3. CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      4. FACTORS INFLUENCING CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      5. FIRM VALUE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      6. MODELING CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      7. MODELING FIRM VALUE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      8. EVIDENCE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION ON CONSUMER BEHAVIORS
      9. FUTURE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
      14. ENDNOTES
    17. Chapter 72: Social Media for Knowledge Workers
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. WE ARE PRIMARILY SOCIAL BEINGS
      5. THE SOCIAL NATURE OF KNOWLEDGE
      6. THE NATURE OF SOCIAL MEDIA COMMUNICATION
      7. CONTACT RATHER THAN CONTENT
      8. USING SOCIAL MEDIA PRODUCTIVELY
      9. CONCLUSION
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
  11. Section 6: Managerial Impact
    1. Chapter 73: Leadership in the Age of Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF CHAPTER
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    2. Chapter 74: The Role of Social Networking in Global Business Environments
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 75: Performing Arts for Effective Civic Engagement
      1. ABSTRACT
      2. INTRODUCTION
      3. PROJECT OVERVIEW
      4. THE PERFORMING ARTS AS A TOOL FOR CIVIC ENGAGEMENT
      5. LITERATURE REVIEW
      6. PROJECT SUMMARY
      7. PROGRAM ADMINISTRATION
      8. EXAMPLES OF PAECE IU ACTIVITIES
      9. PROGRAM QUALITY AND EVALUATION
      10. SUMMARY OF PROGRAM OUTCOMES
      11. CONCLUSION
      12. REFERENCES
    4. Chapter 76: Retail and Social Media Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ENGAGING CUSTOMERS ON SOCIAL NETWORKING SITES: CHALLENGES FOR RETAILERS
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    5. Chapter 77: Teachers' Use of Social Networking Sites for Continuing Professional Development
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. TEACHERS’ USE OF SNS FOR CPD
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    6. Chapter 78: Leveraging New Media as Social Capital for Diversity Officers
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: THE INTERNET, MARKETING, AND THE EVOLUTION OF THE WEB AND SOCIAL MEDIA
      4. WHY SOCIAL MEDIA MATTERS FOR EQUITY, DIVERSITY, AND INCLUSION PROFESSIONALS
      5. DEVELOPING AND IMPLEMENTING A SOCIAL MEDIA MARKETING STRATEGY
      6. GUIDING THE INVISIBLE HAND OF DIGITAL SOCIAL CONVERSATION
      7. SUGGESTIONS FOR NEXT STEPS: WHERE TO BEGIN?
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
      12. ENDNOTE
      13. APPENDIX
    7. Chapter 79: #OccupyWallStreet
      1. ABSTRACT
      2. INTRODUCTION
      3. ORIGINS OF THE OWS MOVEMENT
      4. THE ARAB SPRING AS CATALYST AND EDUCATION FOR OCCUPY WALL STREET
      5. SOCIAL MEDIA AS A FORCE IN ACTIVISM: POPULAR PERSPECTIVES
      6. #OCCUPY: WHO ARE THE PARTICIPANTS?
      7. HIGHER EDUCATION WITHIN THE OWS MOVEMENT
      8. THE EDUCATED AND THE EDUCATORS: EDUCATION WITHIN THE OWS MOVEMENT
      9. HISTORICAL CONTEXT OF SOCIAL ACTIVISM WITHIN AMERICAN HIGHER EDUCATION
      10. CURRENT TRENDS IN HIGHER EDUCATION AND THEIR IMPACT ON STUDENT ACTIVISM
      11. #OCCUPY: SOCIAL MEDIA AS THE BACKBONE OF OWS
      12. FURTHER TIES BETWEEN SOCIAL MEDIA AND EDUCATION WITHIN OWS
      13. CONCLUSION
      14. REFERENCES
      15. KEY TERMS AND DEFINITIONS
    8. Chapter 80: Reaching Them Where They Live
      1. ABSTRACT
      2. INTRODUCTION
      3. C-BORGS AND SOCIAL MEDIA
      4. SOCIAL MEDIA CONSIDERATIONS FOR EDUCATORS
      5. C-BORGS AND SOCIAL MEDIA: CHALLENGES FOR EDUCATORS AND EMPLOYERS
      6. STRATEGIES FOR HARNESSING THE SOCIAL MEDIA PROWESS OF C-BORGS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
      12. ENDNOTES
    9. Chapter 81: Teaching Students about Online Professionalism
      1. ABSTRACT
      2. BACKGROUND
      3. TEACHING STUDENTS ABOUT PROFESSIONAL PRESENCES
      4. THE MAIN COMPONENTS OF A PROFESSIONAL PRESENCE
      5. PROMOTING SUCCESSFUL USE OF PROFESSIONAL PRESENCES
      6. THE CHALLENGES OF TEACHING PROFESSIONAL PRESENCES
      7. REFERENCES
  12. Section 7: Critical Issues
    1. Chapter 82: Social Media Usage and Adoption
      1. ABSTRACT
      2. INTRODUCTION
      3. ANALYSIS
      4. DISCUSSION
      5. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
      11. APPENDIX A
      12. APPENDIX B
      13. APPENDIX C
    2. Chapter 83: Constructions of Banksy
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. BANKSY’S “BANKSY”
      5. SOCIAL MEDIA’S “BANKSY”
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
    3. Chapter 84: Does Facebook Provide Educational Value?
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND OF THE OVERVIEW
      4. THE THEORETICAL DEBATE ABOUT THE EDUCATIONAL POTENTIAL OF FACEBOOK
      5. MAPPING EMPIRICAL RESEARCH ON FACEBOOK AS AN EDUCATIONAL TOOL
      6. CRITICAL ISSUES AND SOME PRELIMINARY GUIDELINES ON FACEBOOK EDUCATIONAL USE
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
      12. ENDNOTES
    4. Chapter 85: Information Security and Privacy in Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DEFINING INFORMATION SECURITY AND PRIVACY
      5. SOCIAL MEDIA SECURITY AND PRIVACY: OLD WINE IN NEW BOTTLES?
      6. IMPACT OF INFORMATION SECURITY AND PRIVACY ON INDIVIDUALS AND ORGANIZATIONS
      7. SOLUTIONS AND RECOMMENDATIONS
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
      10. PAPER HIGHLIGHTS AND KEY POINTS
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
    5. Chapter 86: Social Presence
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    6. Chapter 87: Corruption in the Public Eye
      1. ABSTRACT
      2. INTRODUCTION
      3. FROM TRANSPARENCY TO PUBLICITY, AND BACK?
      4. RECONSTRUCTING CONCEPTUALLY TRANSPARENCY AND PUBLICITY
      5. PIONEERING A MORE TRANSPARENT INTERNATIONAL SYSTEM: THE ROLE OF PUBLICITY IN THE NEGOTIATION OF THE OECD ANTI-BRIBERY CONVENTION
      6. PIONEERING A MORE TRANSPARENT SYSTEM AT THE LEVEL OF THE NATION STATE: THE DYNAMICS OF IDENTIFICATION AND THE LIMITS OF RATIONAL DEBATE
      7. CONCLUSION
      8. REFERENCES
      9. KEY TERMS AND DEFINITIONS
      10. ENDNOTES
    7. Chapter 88: A Theoretical Model for Digital Reverberations of City Spaces and Public Places
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCLUDING REMARKS
      4. REFERENCES
      5. ENDNOTES
    8. Chapter 89: Participation in Social Networks as Feral Information Systems
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. PARTICIPATION IN ONLINE SOCIAL NETWORKS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    9. Chapter 90: Students' Privacy Concerns on the Use of Social Media in Higher Education
      1. ABSTRACT
      2. INTRODUCTION
      3. STUDENTS AS YOUTH AND THEIR PLACEMENT WITHIN SOCIETY AND THE DIGITAL MEDIA LANDSCAPE
      4. THE IMPORTANCE OF LISTENING TO STUDENTS’ CONCERNS ON PRIVACY
      5. THE MEANING OF PRIVACY IN THE ERA OF MEDIATED COMMUNICATIONS
      6. COMMUNICATION PRIVACY MANAGEMENT THEORY
      7. METHOD
      8. RESULTS
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
      14. ENDNOTE
    10. Chapter 91: Communicating Nation Brands through Mass and Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CHALLENGES IN MANAGING NATION BRANDS AND COUNTRY REPUTATION
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
      7. REFERENCES
      8. KEY TERMS AND DEFINITIONS
    11. Chapter 92: Social Media Marketing In Emerging Economies
      1. ABSTRACT
      2. INTRODUCTION
      3. SOCIAL MEDIA IN INDIA
      4. METHOD
      5. CASE STUDIES
      6. DISCUSSION
      7. CONCLUSION AND FUTURE RESEARCH
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
  13. Section 8: Emerging Trends
    1. Chapter 93: Marketing in an Interactive World
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW AND CONCEPTUAL DEVELOPMENT
      4. THE COMMUNICATIONS MODEL IN SOCIAL MEDIA CONTEXTS
      5. RESEARCH QUESTION AND METHODOLOGY
      6. KEY FINDINGS: THEMES EXTRACTED FROM THEMATIC ANALYSIS
      7. CONCEPTUAL MODEL
      8. CONTRIBUTIONS AND FUTURE RESEARCH DIRECTIONS
      9. REFERENCES
      10. ADDITIONAL READING
      11. KEY TERMS AND DEFINITIONS
      12. APPENDIX A
      13. APPENDIX B
    2. Chapter 94: FRIENDVERTISING
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOLUTION AND RECOMMENDATION
      5. FUTURE RESEARCH DIRECTION
      6. CONCLUSION
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    3. Chapter 95: A Traditional Organization Towards a New Dimension of Labour
      1. ABSTRACT
      2. INTRODUCTION
      3. THE NEW DIMENSION OF LABOUR FOR ORGANISATIONS: SOCIAL BUSINESS
      4. THE USE AND UNDERUSE OF CONVERSATION POTENTIAL
      5. SOCIAL BUSINESS SUPPORTED BY MOBILE IST
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    4. Chapter 96: Social Network Integration in Document Summarization
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. CHALLENGES IN SOCIAL MEDIA TEXT
      4. 3. SOCIAL MEDIA SUMMARIZATION APPROACHES
      5. 4. EVALUATION
      6. 5. CONCLUSION AND FUTURE PROSPECTS
      7. REFERENCES
      8. ADDITIONAL READING
      9. KEY TERMS AND DEFINITIONS
    5. Chapter 97: Developing a New Revenue Business Model in Social Network
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. BUSINESS MODELS AND INNOVATION
      5. FIVE BUSINESS MODELS FOR SOCIAL MEDIA STARTUPS
      6. MAIN FOCUS OF THE CHAPTER
      7. MONETIZING SOCIAL NETWORKS
      8. SOCIAL MEDIA MONETIZATION AND REVENUE
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
      11. REFERENCES
      12. ADDITIONAL READING
      13. KEY TERMS AND DEFINITIONS
      14. ENDNOTES
    6. Chapter 98: New Visual Social Media for the Higher Education Classroom
      1. ABSTRACT
      2. INTRODUCTION
      3. VISUAL LITERACY IN THE 21 CENTURY
      4. MULTIMEDIA AND THE DIGITAL REVOLUTION
      5. THE SOCIAL PLATFORM
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    7. Chapter 99: Command, Control, and Interoperability Center for Advanced Data Analysis
      1. ABSTRACT
      2. ORGANIZATIONAL BACKGROUND
      3. CASE DESCRIPTION
      4. CCICADA RESEARCH, STUDIES, AND EXPERIMENTS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
    8. Chapter 100: The Influence of Social Networking and Library 2.0 as a Gateway for Information Access and Knowledge Sharing in Africa
      1. ABSTRACT
      2. INTRODUCTION
      3. THE PANORAMA OF ELECTRONIC ENVIRONMENT
      4. ACCESS TO INFORMATION AND KNOWLEDGE SHARING
      5. SOCIAL NETWORKING AND LIBRARY 2.0 AS GATEWAY FOR INFORMATION ACCESS AND KNOWLEDGE SHARING
      6. THE INFLUENCE OF SOCIAL NETWORKING AND LIBRARY 2.0 FOR AFRICA
      7. CONCLUSION
      8. REFERENCES
      9. ADDITIONAL READING
      10. KEY TERMS AND DEFINITIONS
    9. Chapter 101: Strategic Success, Supply Chain Performance, and Social Media
      1. ABSTRACT
      2. INTRODUCTION
      3. STRATEGIC MANAGEMENT AND PLANNING
      4. STRATEGY SUCCESS AND COMMUNICATION
      5. SOCIAL MEDIA AND COMMUNICATION
      6. STRATEGIC COMMUNICATION, SOCIAL MEDIA PLATFORMS, AND COMPETITIVE ADVANTAGE
      7. SUPPLY CHAIN AND SOCIAL MEDIA
      8. SUMMARY AND RECOMMENDATIONS FOR FUTURE RESEARCH
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
    10. Chapter 102: Blackout in the Name of Sunshine
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
      6. REFERENCES
      7. KEY TERMS AND DEFINITIONS
      8. ENDNOTES
    11. Chapter 103: Political Information, Political Power, and People Power
      1. ABSTRACT
      2. ARAB SPRING AND TRANSNATIONAL PROTESTS
      3. GLOBAL MEDIA, GLOBAL POLITICS, AND GLOBAL PROTESTS
      4. ARAB SPRING, MEDIA, AND NEW POLITICS
      5. CITY, STREET AND THE PUBLIC SPHERE IN THE INFORMATION AGE
      6. CIVIL SOCIETY IN THE ARAB WORLD
      7. SOCIAL MOVEMENTS, SOCIAL NETWORKS, AND POLITICAL INFORMATION
      8. SOCIAL MOVEMENTS AND THE ROLES OF ICTs
      9. CONCLUSION: WILL THE REVOLUTION ERUPT WITHOUT SOCIAL MEDIA?
      10. REFERENCES
      11. KEY TERMS AND DEFINITIONS
    12. Chapter 104: Digital Resources and Approaches Adopted by User-Centred Museums
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. WHAT CHALLENGES? WHAT FUTURE?
      4. 3. WHAT VISITORS FOR WHICH MUSEUMS?
      5. 4. INTERNET AND SOCIAL MEDIA
      6. 5. THE MUSEUM AS KNOWLEDGE SYSTEM
      7. 6. MUSEUMS, SOCIAL MEDIA AND DIGITAL STRATEGY
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES
    13. Chapter 105: The Potential of Political Changes in the Information Age
      1. ABSTRACT
      2. INTRODUCTION
      3. NEW MEDIA AND NEW POLITICS
      4. CIVIL SOCIETY IN SAUDI ARABIA
      5. POLITICAL ACTIVISM IN THE CYBERSPACE
      6. CASE STUDY
      7. SAUDI WOMEN SPRING
      8. CONCLUSION
      9. REFERENCES
      10. KEY TERMS AND DEFINITIONS
      11. ENDNOTES