With love and thanks to Megan, Mark, Mom, and Dad, and my family—The Zieglers and The Skrobolas—You’re my inspiration!

Get Social Media and Public Relations: Eight New Practices for the PR Professional now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.