CHAPTER 9THE BALL IN MOTIONCREATING AN ACTION PLAN
THE BIGGER VISION
You’ve identified your microaudiences, researched and discovered the communities where they live, and identified the influencers in those communities. There should be several documents that resulted from those efforts:
Goals document
Microaudience segmentation document
Communities ...
Get Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
