The Author
R. Craig Lefebvre is an architect and designer of public health and social change programs. He is chief maven of socialShift, a social design, marketing, and media consultancy; lead change designer at RTI International; and research professor at the College of Public Health, University of South Florida. His current research focuses on applying design thinking, social media, and mobile technologies in social marketing and public health programs.
An internationally recognized expert in social marketing and health communication, Craig has conducted strategic and empirical work on online, mobile, and social media approaches to health information delivery and health behavior change; the development of marketing approaches for evidence-based ...
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