Preface
How can I change the world?
How can we make the world a better place?
Where do we start?
If you often ask yourself questions like these, and keep yourself up at night worrying about the answers, then perhaps you might want to discover how marketing can help you.
“What?!” you might reply. “The marketing that is used to create and sustain the power of multinational machines that the courts now refer to as people? The force behind the rampant consumerism that is ruining our world, people’s lives, and even our souls? That crass, over-the-top, never-ending deluge of blah-blah-blah they call advertising that convinces people to buy things they don’t need or didn’t even know they wanted?”
Or you might say, “Are you referring to the marketing ...
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