Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Figures and Tables

FIGURES

Figure 2.1	The people and places framework
Figure 2.2	An integrative model of social marketing
Figure 2.3	Areas for market failures in the health information marketplace
Figure 3.1	Sources of influence on behavior
Figure 3.2	How people learn most of the time
Figure 3.3	An integrative model of behavior prediction
Figure 3.4	Multiple levels of influence on health behaviors
Figure 5.1	Personas for Programs Focusing on Moms
Figure 5.2	Steps in the positive deviance approach for improving organizational practices
Figure 6.1	A continuum of touchpoints for listening and responding to people during a project life cycle
Figure 8.1	The process for developing a social marketing strategy
Figure 9.1	Nine ...