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Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment by R. Craig Lefebvre

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Chapter 11

Personal and Community Engagement in Change

Social marketing requires community-based approaches to assure delivery of products, services, and messages, as is the case with this malaria prevention effort in Kenya. (Image courtesy of the author.)

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Learning Objectives

  • Compare and contrast two community-based models for social marketing.
  • Describe how volunteers can be used in social change programs.
  • Discuss and illustrate how social mobilization and social marketing efforts can be combined in integrated program planning and delivery.
  • Recommend strategies that can be used to market public participation in social change activities.
  • Identify ...

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