Chapter 11
Personal and Community Engagement in Change
Social marketing requires community-based approaches to assure delivery of products, services, and messages, as is the case with this malaria prevention effort in Kenya. (Image courtesy of the author.)
Learning Objectives
- Compare and contrast two community-based models for social marketing.
- Describe how volunteers can be used in social change programs.
- Discuss and illustrate how social mobilization and social marketing efforts can be combined in integrated program planning and delivery.
- Recommend strategies that can be used to market public participation in social change activities.
- Identify ...
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