Index
A
accounts, Gowalla account setup, 116–119
activity as part of ‘Flow’ state in games, 51
Activity tab (Gowalla), 120
add-ons to Twitter, 13
AJ Bombers case study, 139–140
altered states games, 49
American Apparel, 76
Angry Birds, 48
Arkansas example (Gowalla trips), 176–179
audience, knowing, 208–210
Austin Dirty Dog case study (social location –marketing campaigns), 163–164
author contact information, 222
B
B2B, customer interaction in, 214
B2C, customer interaction in, 214
Barger, Chris, 35
belonging needs (Maslow’s Hierarchy of Needs), 144
BlockChalk, 71
blogs, Foursquare, 106–107
boat example (Foursquare), 180–181
brand awareness stage (purchase decision cycle), 10
brand elevation stage (purchase decision cycle), 10
BrightKite, 65–66 ...
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