Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

8. We’re Here All Week—Event Marketing with Social Location Sharing Apps

Events are a great opportunity for businesses with no physical location or for those that are not accessible to their customers (manufacturing companies that do not have public facing offices, for example) to engage in social location sharing. Whether your organization will have a booth at a major conference or your small business has one person attending a local seminar, each situation presents its own opportunity to use social location sharing apps for marketing.

Companies that are either sponsoring an event or organizing an event have even more to gain from using social location sharing apps as part of their marketing mix.

This is because they get a greater degree of ...