2. Square Pegs and Round Holes: Where Does This All Fit?
Social media has become the next greatest business savior in the past 3–5 years. In actuality, the technology has been around for more than a decade, but like so many technology stories it takes a while for the business applications to finally appear and be adopted on a broad enough scale that they are taken seriously. Of course, its real ability to save a company is highly suspect. Social media is not a silver bullet (I will repeat that mantra throughout this book).
This might seem strange coming from someone who makes a living from selling social media consultancy to organizations. But I am nothing if not honest about the capability of social media to save a company. If your products, ...
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