Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change

Part III. THE ROADMAP TO SOCIAL INNOVATION

Social innovation is more than just a good idea; it's a way of doing business. To be successful, you'll need to create an enabling environment—a license to innovate. This is harder than you may think. Many corporate cultures marginalize the role of social strategy, often relegating it to a support function under human resources or administration. Worse, some senior executives stand resolute in their belief that this work shouldn't be about making money, it's about "doing the right thing." In this part of the book, you'll learn how to overcome these challenges and socialize the concept of social innovation inside your business. You'll also learn the formula for how to innovate, whether you adopt one of ...