Part II. FIVE STRATEGIES FOR CORPORATE SOCIAL INNOVATION
Now that social change has become a critical driver of business growth, companies must figure out how to convert their "do good" philanthropic strategies into social impact business strategies. As suggested in Chapter Three, environmental sustainability is the closest we've come so far. Even so, most corporate "green" strategies aren't exactly making the world any better—they're just making it a little "less worse." We can do better. The next five chapters reveal the leading social innovation strategies that all companies can use to grow their business by solving important social problems.
I didn't set out to find these strategies; they sort of found me. My focus for the past sixteen years ...
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