Chapter 10. THE FORMULA FOR SOCIAL INNOVATION
Social innovation doesn't depend on a brilliant epiphany or investing billions of dollars in bold, breakthrough ideas. It's a mind-set, an approach, and a way of doing business that anyone can adopt. To do social innovation right, you need more than just the five strategies outlined in this book—you need an enabling environment (the subject of Chapter Nine), a roadmap for determining the right strategy, guidelines on how to integrate your work with the rest of the business, and a language in which to communicate your value (measurement). This chapter walks you through those steps and teaches you how to design your own social innovation strategies and bring them to life within your organization.
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